A new art form is springing up in publishing – the book trailer. They’ve been around in low-rent PowerPoint style presentations for a few years but publishers and authors are getting more creative, using animation, interviews or read excerpts over line drawings. The beauty of them is they are ideal for promoting books on social networking sites, and have the potential to go viral. See more on Flavorwire.
Watch people share their embarrassing moments to promote Much to Your Chagrin by Suzie Guillette:
A heart-breaking short film to promote The Kept Man by Jami Attenberg: