Gary Brolsma, the Numa Numa guy from a couple of years back is in a new YouTube video, which is an ad for Geico. But there’s no mention or Geico nor any ‘Call this number now’ – the only clue you get is if you peer behind Gary an notice the dancing gecko. If you’re not American the significance of that will pass you by anyway (the gecko is the mascot of a US insurance company). Is this the first in a new wave of ad placements in UGC?
Here’s the original – and far more entertaining – Numa Numa video.
Read more in Brandweek.