Commercial Break – Reality competition series in which ten people take part in weekly challenges to make commercials for product brands. As the series progresses, they get more hands-on experience with the clients. The winner gets a contract with Soft Citizen, which makes commercials (and is one of the co-pro production partners). It will be set in the offices of ad agency TAXI (another of the co-pro producers). Described by Realscreen as a cross between America’s Next Top Model and The Apprentice. And there’s obviously a heap of product integration.
Channel: TBC – currently being pitched to Canadian broadcasters