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Generation G

Trendwatching have issued their latest trend briefing, which is about how ‘Generation G’ are responding to the current economic climate. They identify three trends among consumers who are embracing generosity rather than greed. There are three sections to the report: 1) Recession and consumer disgust 2) Longing for institutions that care 3) Giving is the new taking and sharing is the new giving. Read the report for more detail.


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