“Yesterday’s information becomes today’s insulation” in the 15 Below Jacket. Canadian fashion designer Lida Baday was challenged to design a different kind of street wear – a warm coat for homeless people. She designed a breathable, waterproof jacket that can be customised with newspaper – by stuffing newspaper into various pockets, a person wearing the jacket can adjust the amount of thermal insulation. When not in use it can be used as a pillow or folded into a easily portable backpack. 3,000 jackets were distributed to the homeless across Canada and the US. See more on the 15 Below website.