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15 Below – Newspaper Jacket

“Yesterday’s information becomes today’s insulation” in the 15 Below Jacket. Canadian fashion designer Lida Baday was challenged to design a different kind of street wear – a warm coat for homeless people. She designed a breathable, waterproof jacket that can be customised with newspaper – by stuffing newspaper into various pockets, a person wearing the jacket can adjust the amount of thermal insulation. When not in use it can be used as a pillow or folded into a easily portable backpack. 3,000 jackets were distributed to the homeless across Canada and the US. See more on the 15 Below website.

Is there a design competition series that can provide innovative solutions to humanitarian problems? A Project Runway with purpose (and with all the emotion of Extreme Makeover: Home Edition)?


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