Marketing and advertising people are constantly looking for new trends and insights.
The advantage of these newsletters is that you’ll get access to a story faster than if you wait until everyone else reads about it in a Sunday newspaper supplement.
A trend does not make a programme idea, but it can provide a good starting point for an idea.
For example, an article about the construction of six-star hotel in Dubai might get you thinking about:
·A fly-on-the wall series in a luxury hotel, or
·A format where staff from failing hotels are sent to improve their customer services skills by working in top-end hotels, or
·A documentary following the lives of the hotel’s construction workers on minimum wage living between two worlds.
Other things you can do to generate ideas:
Read more development tips in Greenlit: Developing Factual/Reality TV Ideas from Concept to Pitch